The Domino Effect

Dominoes are small plastic or wood pieces that can be stacked on end in long lines. When the first domino is tipped over, it triggers all the other ones to fall. This is the origin of the phrase “domino effect,” which describes a series of events that starts with one small thing and ends up having much greater–and sometimes catastrophic–consequences. It’s also a way to describe how a good strategy can have positive results that multiply.

A domino has a square top, a white or cream-colored face with one or more dots, and a black base. It’s normally twice as long as it is wide. Besides being used for games of chance, dominoes are used as educational toys to teach children counting and patterning. They can be arranged in many different ways, and some people even create domino art.

When the word domino was first recorded in the mid-18th century, it was used to describe a type of long hooded cloak worn together with a mask during carnival season or at a masquerade. Its earlier sense referred to a cape that priests used to wear over their surplices, and it’s possible that the shape of the domino piece recalled this garment.

The first Domino’s opened in 1984, and it quickly became a franchise success story. By 2004, however, the company was more than $943 million in debt and struggling to maintain its profitability. It was clear that something needed to change–and fast.

After a quick leadership change, Domino’s turned things around. By 2009, sales had climbed to nearly $7 billion and the Domino’s brand was recognized as “Chain of the Year” by Pizza Today Magazine. But Domino’s isn’t resting on its laurels, and CEO Dave Doyle has been working hard to keep the chain moving forward.

One of the most important tasks of the CEO is to maintain consistent, strong and effective communication. When a CEO isn’t communicating effectively, it can lead to mistrust among the workforce and an overall lack of focus and alignment. To help keep the lines of communication open, Doyle has been focusing on three key areas.

The CEO must lead and align the organization in a way that supports the vision, mission and values of the company. He or she must also ensure that the organization is able to meet the goals of the business and to provide a great experience for customers. The best way to do this is by fostering a culture of collaboration and teamwork.

A CEO must make sure that the company has a clear vision for the future and an understanding of what it needs to do to achieve its goals. This means involving employees, customers, and the community in the development of the company’s strategies. By establishing this clarity, the CEO can also make sure that the company’s resources are focused in the right areas.

A talented C-level executive with a history of driving growth and building teams that thrive on customer success and scale revenue. Melissa leads the People Operations team at Domino and has a deep expertise in performance management, compensation, workforce planning, employee relations, coaching and compliance. She is also adept at implementing progressive and strategic HR initiatives in high-growth companies to help support organizational goals and contribute to the bottom line.